| CPM rate | CPM is cost per 1,000 impressions. CPM is an standard of measurement in the advertising industry. The letter "M" in the abbreviation is the Roman numeral for one thousand. |
| Click-through rate % | The click-through rate is the percentage of click-throughs per impressions. If your banner is shown 100 times, how many times to you think someone is going to click it? Enter a whole number. Typical values are 1-10%. You banner design can have a huge effect on this value. |
| Conversion Rate % | The conversion rate is the amout of sales you can make from the traffic that is sent to you. If you get 100 click throughs, how many of those hundred will become a sale? Enter a whole number 1-100. |
| Profit Per Conversion | Enter how much you plan on making on each sale. |